Protect. Shape. Wave.

Healthy hold for natural waves and volume.

Excellent 4.8/5 by 25,000+ Customers

Lucas

Boris

Luke

Timo

Franck

Lucas

Lucas

Boris

Luke

Timo

Franck

Lucas

Lucas

Boris

Luke

Timo

Franck

Lucas

Lucas

Boris

Luke

Timo

Franck

Lucas

More than styling

Designed to work with your hair

FLOW

Convenient

OTHERS

Tedious
Wave Definition
Signature Scent
For All Hair Types
Keratin care
Reworkable
Benefits
Hair, Scalp & Overall Health
Hair Styling Only
Before
After
Get The Look
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On orders over €50

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Selected FLOW essentials

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30-day money back guarantee

4.8 Google Reviews

Customer satisfaction

Loved by 25.000+ men

4.8

/ 5

Smells great!

The scent is really good, not overpowering, more like a clean, mature fragrance. After using it for a bit, I noticed the products work well together. Easy routine! The scent is really good, not overpowering, more like a clean, mature fragrance. After using it for... The scent is really good, not overpowering, more like a clean, mature fragrance. After using it for a bit, I noticed the products work well together. Easy routine!

Finally some texture

I have pretty straight hair and usually struggle to get any kind of wave or texture. With this product it actually works. After a few minutes of styling my hair looks fuller and more natural, and I can rework it during the day. I have pretty straight hair and usually struggle to get any kind of wave or texture. With... I have pretty straight hair and usually struggle to get any kind of wave or texture. With this product it actually works. After a few minutes of styling my hair looks fuller and more natural, and I can rework it during the day.

Good product

Nice texture, good hold, no greasy feel. That’s basically it. Nice texture, good hold, no greasy feel. That’s basically it. Nice texture, good hold, no greasy feel. That’s basically it.

Easy waves

My hair is pretty straight and usually doesn’t hold shape very well. With this I get a natural wave without blowdrying forever. It stays flexible and doesn’t look overdone. My hair is pretty straight and usually doesn’t hold shape very well. With this I get a... My hair is pretty straight and usually doesn’t hold shape very well. With this I get a natural wave without blowdrying forever. It stays flexible and doesn’t look overdone.

Worth the switch

I was a bit sceptical at first because I’ve been using the same brand for years. After a week of using FLOW I’m convinced. My hair looks thicker, the wave stays in place, and it still feels natural when I run my hands through it. Definitely sticking with this one. I was a bit sceptical at first because I’ve been using the same brand for years. After... I was a bit sceptical at first because I’ve been using the same brand for years. After a week of using FLOW I’m convinced. My hair looks thicker, the wave stays in place, and it still feels natural when I run my hands through it. Definitely sticking with this one.

Works every day

I use it almost every morning. Small amount is enough. Doesn’t build up and my hair still feels clean at the end of the day. I use it almost every morning. Small amount is enough. Doesn’t build up and my hair still... I use it almost every morning. Small amount is enough. Doesn’t build up and my hair still feels clean at the end of the day.

Perfect volume

Easy to style. My hair looks thicker and holds its shape without feeling heavy. Easy to style. My hair looks thicker and holds its shape without feeling heavy. Easy to style. My hair looks thicker and holds its shape without feeling heavy.

Does the job

I’ve tried a lot of products. This one works fine. Easy to apply, gives some texture and holds without feeling sticky. I don’t need much of it, which is good. I’ll keep using it I’ve tried a lot of products. This one works fine. Easy to apply, gives some texture and... I’ve tried a lot of products. This one works fine. Easy to apply, gives some texture and holds without feeling sticky. I don’t need much of it, which is good. I’ll keep using it

Noticeably thicker hair

I normally have flat, straight hair that loses shape within an hour. With this product I can create a wave in a few minutes and it actually stays. My hair looks thicker and has more body, without feeling sticky or dry. Even after restyling during the day it still looks clean. I normally have flat, straight hair that loses shape within an hour. With this product I can... I normally have flat, straight hair that loses shape within an hour. With this product I can create a wave in a few minutes and it actually stays. My hair looks thicker and has more body, without feeling sticky or dry. Even after restyling during the day it still looks clean.