Last updated: 02-02-2026

This Privacy Policy describes how Madness, operating under the trade name Flow (“Flow”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website (the “Site”). We currently sell and ship within the Netherlands and Belgium.

1. What personal information we collect

When you use our Site, we collect personal information to provide and improve our services. This includes information you provide directly to us, as well as information collected automatically.

When you place an order, contact us, or subscribe to our newsletter, we may collect information such as your name, email address, phone number (if provided), billing address, shipping address, and details about your order. If you contact customer support, we may also collect any information you choose to share with us.

When you browse our Site, we automatically collect certain information about your device and interaction with the Site. This may include your IP address, browser type, device information, pages viewed, time spent on pages, referring source, and cookie data.

2. How we use your personal information

We use your personal information to process payments and fulfill orders, deliver products, provide customer service, send order updates and shipping notifications, and respond to inquiries. We also use information to improve our website and customer experience, prevent fraud, and maintain the security of our store. If you opt in to marketing, we may use your information to send newsletters and promotional communications.

3. Legal basis for processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data based on the following legal grounds. We process data when it is necessary for the performance of a contract, such as fulfilling your order. We may also process data to comply with legal obligations, including tax and accounting requirements. In addition, we process data based on legitimate interests, such as fraud prevention, security, and improving our services. Where required, we process personal data based on your consent, for example for newsletter marketing and certain cookies or tracking technologies. You can withdraw your consent at any time.

4. Sharing your personal information

We share personal information with third parties only when necessary to operate our business and provide our services. This includes Shopify as our e-commerce platform, payment providers that securely process transactions, and shipping and logistics partners that deliver orders. We may also share information with email and marketing platforms for customer communication and newsletters.

We use analytics and advertising tools to understand website performance and improve marketing. These tools may include Meta (Facebook/Instagram Pixel) and Google (Google Analytics). These partners may use cookies or similar technologies to collect information about your browsing behavior.

5. Cookies and tracking technologies

We use cookies and similar technologies to enable essential store functionality such as cart and checkout features, to remember preferences, to measure and analyze website traffic, and to improve marketing performance. You can manage cookies through your browser settings. Please note that disabling cookies may affect how the Site functions.

6. Email marketing

If you subscribe to our newsletter, we may send you updates about new product drops, promotions, and Flow news. You can unsubscribe at any time by clicking the unsubscribe link in any email.

7. International transfers

Some of our service providers, including Shopify and our advertising and analytics providers, may process personal data outside of the European Economic Area. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) or equivalent legal mechanisms to protect your information.

8. Data retention

We retain personal information only as long as necessary to fulfill orders, provide customer support, comply with legal and tax obligations, resolve disputes, and enforce agreements.

9. Your rights (GDPR)

If you are located in the EEA, you have the right to access your personal data, correct inaccurate data, request deletion of your data, object to processing, restrict processing, request data portability, and withdraw consent where processing is based on consent. To exercise your rights, contact us at contactflow@gmail.com.

10. Security

We take reasonable steps to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Children’s privacy

Our Site is not intended for individuals under the age of 16, and we do not knowingly collect personal information from children.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The updated version will be posted on this page with a new “Last updated” date.

13. Contact

If you have questions about this Privacy Policy or your personal data, you can contact us at contactflow@gmail.com.

Madness (Flow)
Noord-Brabant, The Netherlands